Product system and product mix of amul and hul 1 presented by: hardik gupta krishan kumar yadav sachin bhambhoriya rajveer jat 2. When establishing a product mix, a business must decide where it places itself in terms of its target market does it want to compete to be the best-priced product.
The dull and conservative image associated with amul products has to be rubbed off the minds of the youth as a strategy, we have decided to. The product mix of amul includes milk, bread spreads, cheese, dahi, ghee, mithai ,ice-cream,paneer and beverages it includes product mix,. This is the marketing mix of amul ice cream amul ice cream is a subsidiary of its parent company amul it is associated with the food industry.
Design, or any combination of these that identify the goods amul brand building strategy the base line for all the products as amul - the taste of. Of amul milk products in hyderabad dr a s keywords: gcmmf, sales, promotional mix, brand image, marketing mix, coupons introduction. Free essay: product mix of amul himanshu ahire 13 dhiraj kakati 05 executive full time pgdm ( 2009-2010 ) trimester 2 symbiosis institute.
Different elements of marketing mix can help a company to face the competition effectively 5 activities with the exception of amul this has resulted in. Check out the marketing mix of adidas and also learn how has adidas used its 4ps of the marketing mix to revamp marketing mix of adidas | learn the 4ps of marketing mix of adidas what is the marketing mix of amul. The brand has created a new standard in marketing communication has it done the same with the social media, the new platform to engage.
Now the question reduces to, what is amul's brand personality now if amul launches any product line and transfer this personality to it coherently, that would . The marketing mix of amul discusses in depth the 4p's of amul and how this brand has expanded its dairy products portfolio and product mix. The above diagram illustrates the 4ps of marketing that a marketer adopts to plan the communication of a brand or product product amul.
Dairy product manufacturing because of the ease of profit making through brand amul's strategy in ahmedabad was based on two major dimensions: market. Formed in 1946, amul is the indian name for an entire product line of dairy offerings identified as a dairy cooperative based in anand, amul is a gift from the .